For this 1st edition, our communication and marketing strategy will rely on the novelty of the event and its prime location to attract visitors. Our ambition is to make the event a melting pot between cycling amateurs, professionals and decision-makers.

In order to do so, we will implement a promotional campaign using the following platforms:

Nous mettrons en œuvre une campagne de promotion avec les moyens suivants :

  • Website
  • Press (print, radio, TV)
  • Social Networks
  • Poster campaign on buses & bus shelters
  • Campaign with members of associations and partner institutions
  • VIP Invitations (Official Inauguration, Award Ceremony, Conferences)